Beheading Ronald McDonald: Constructive Criticism or ‘Stunt in Poor Taste’?

Megan Bedard | TakePart – Inspiration to Action

Last week, anti-McDonald’s activists in Finland sent a dark message to the burger franchise: Answer our concerns about your food, or we’ll kill Ronald McDonald.

The group calls itself the Food Liberation Army (FLA). In an unlikely admission, its members claim to love McDonald’s food. The problem is that they “can no longer watch silent while the food we love is being destroyed and brought to shame because of greed and indifference.”

In PSA YouTube videos produced by FLA, a “kidnapped” Ronald appears onscreen cloaked in a black hood. His cheery trademark wave is in strange contrast to the masked men and women behind him.

Putting Mickey D’s to the test, an FLA soldier poses a series of questions, saying, “We hope that your answers will make you understand the dilapidation of the food culture we love and the appropriate measures.”

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