Green groups are running from a new British advocacy video in which environmentalists deal death to those who question their carbon footprint.
The four-minute video — produced by the London-based group 10:10 — features a host of celebrities encouraging the public to work to reduce their greenhouse gas emissions by 10 percent.
It also features a scene in which a schoolteacher explodes two students who refuse to take part in the campaign, turning the children into a red soup and covering their classmates with gore. In subsequent vignettes, office workers, a former soccer great and “X-Files” star Gillian Anderson all become wall decorations after refusing to join in.
The film was intended to be comedic, the group says, but it sparked a critical backlash and was pulled from the 10:10 website Friday only hours after its release.
“With climate change becoming increasingly threatening, and decreasingly talked about in the media, we wanted to find a way to bring this critical issue back into the headlines whilst making people laugh,” the group wrote in a post on its website.
“Many found the resulting film extremely funny, but unfortunately some didn’t, and we sincerely apologise to anybody we have offended,” the group said. “Oh well, we live and learn.”