You Get What You Pay For | Law Firm Asks “Where’s the Beef?” in Taco Bell’s Taco

This Is What Really Hides In Taco Bell’s “Beef”


Gizmodo

The Cost of Beef:The futures contract for live cattle–animals finished at the feedlot and headed to slaughter–closed Friday at $1.06 pound. In Atlanta, GA normal price for cut ribeye steaks range from $9.99 to $12.99 per pound. You can often find them on sale for $5.99 to $7.99 a pound. You will obviously pay less for a whole uncut roast a good price is $4.99 uncut. So to have ALL beef in your favorite 39 cent taco would increase in price exponentially. Consensus: You get what you pay for.

Taco Bell “beef” pseudo-Mexican delicacies are really made of a gross mixture called “Taco Meat Filling” as shown on their big container’s labels, like the one pictured here. The list of ingredients is gruesome. Updated.

Beef, water, isolated oat product, salt, chili pepper, onion powder, tomato powder, oats (wheat), soy lecithin, sugar, spices, maltodextrin (a polysaccharide that is absorbed as glucose), soybean oil (anti-dusting agent), garlic powder, autolyzed yeast extract, citric acid, caramel color, cocoa powder, silicon dioxide (anti-caking agent), natural flavors, yeast, modified corn starch, natural smoke flavor, salt, sodium phosphate, less than 2% of beef broth, potassium phosphate, and potassium lactate.

It looks bad but passable… until you learn that—according to the Alabama law firm suing Taco Bell—only 36% of that is beef. Thirty-six percent. The other 64% is mostly tasteless fibers, various industrial additives and some flavoring and coloring. Everything is processed into a mass that actually looks like beef, and packed into big containers labeled as “taco meat filling.” These containers get shipped to Taco Bell’s outlets and cooked into something that looks like beef, is called beef and is advertised as beef by the fast food chain.

Can you call beef something that looks like ground beef but it’s 64% lots-of-other-stuff? Taco Bell thinks they can.

That’s the reason why an Alabama law firm is presenting a class action lawsuit for false advertising—they are not asking for any money—saying that the fake Mexican food maker should label their processed clustermass of disgust as what it really is in all promotional materials, following USDA laws. It appears that they have a very good point.

According to the USDA, Taco Bell can’t call this mixture “beef” at all. Beef is officially defined as “flesh of cattle”, and ground beef is defined as:

Chopped fresh and/or frozen beef with or without seasoning and without the addition of beef fat as such, shall not contain more than 30 percent fat, and shall not contain added water, phosphates, binders, or extenders.

That is certainly nothing like the mix that they are using in their products.

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